A 2021 Pep Talk for Publishers

February 11, 2021 Publisher Perspectives | By Eric Wheeler

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…


Cyber Week is Canceled Blog Series:
Macro Conditions Affect Consumer Celebrations and Gift Giving

October 27, 2020 Industry Insights | By Lisa Mollura

We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…